CISCO - DUO SECURITY | Austin, TX | November 2022 - Present

Senior Product Designer

Design innovative security solutions that enhance user authentication experiences on endpoint devices. Conduct UX research to understand and get feedback from two main user groups: IT admin users and their employees, the end users. Stay abreast of industry trends and advocate for best practices in design within the team and the broader organization.

• Passwordless Windows Logon: increase security and ease of use by eliminating passwords at the point of device logon.
• Persistent OS Sessions: Allow IT admins to define specific IP addresses (such as at office buildings) as “trusted,” removing the need for end users to re-authenticate with 2FA when they lock their device throughout the day, as long as they remain connected to the trusted IP address.

BIGCOMMERCE | Austin, TX | November 2020 - November 2022

Product Designer

Define and design experiences that meaningfully help merchant and partner users who rely on the BigCommerce ecommerce platform. Balance user needs and business goals to execute design across the entire product lifecycle for three durable teams: Onboarding, Billing, and Identity & Account Management. Collaborate with Product and Engineering to drive product strategy and present design visions as a domain expert. Contribute to design system and documentation, expanding internal tooling and training.

• Led discovery, concept testing, and design for a high-profile initiative that aims to recapture lost revenue by increasing the efficiency of billing processes for partner users and streamlining the checkout flow for merchant users.
• Collaborated with Product, Sales, Marketing, and Support to lead onboarding research efforts, coordinate ideation workshops, and create designs for onboarding redesign experimentation.
• Partnered with Marketing on iterations for various checkout flow A/B tests, resulting in a 20% increase in revenue.

MEDICI | Austin, TX | May 2020 - October 2020

Product Designer

Led user research and UX/UI design for web-based and mobile applications, collaborating cross-functionally with marketing, sales, and customer success teams to solve user needs and successfully ship products. Performed user interviews, surveys, and data analysis to discover customer needs and insights. Prototyped rapidly using Figma, iterating based on internal and external feedback. Communicated user journeys through presentations with stakeholders, backing up design decisions with data. Wrote JIRA tickets to guide feature development.

• Established, nurtured, and promoted a scalable design system
• Increased patient engagement through discovery and design of features that enable better provider-patient relationships.
• Designed a feature to allow doctors to set expectations around their availability.

EDUCATION.COM (IXL LEARNING) | Austin, TX & San Mateo, CA | February 2017 - April 2020

Product Manager, SEO, Mar 2019 - Apr 2020

Guided full lifecycle product management and design enhancements, creating compelling user experiences using Agile methodologies. Developed product vision by researching, designing, and wireframing customer experience solutions. Defined product direction and strategy, collaborating with engineers, designers, and content creators. Presented SEO/UX design point of view to stakeholders and advocated for user-centered improvements.

• Increased organic traffic 350% YOY using product design/management strategies for subscription e-commerce site.
• Oversaw product launches and monitor success through A/B testing to drive organic traffic growth (55% of new revenue and 60% of new visits).
• Aligned user needs with business and product vision using qualitative and quantitative data including traffic metrics, A/B testing, and user research.

SEO Outreach Manager, Oct 2018 - Mar 2019

Designed and executed strategic outreach initiatives to improve search rankings and enhance team efficiency. Oversaw six major SEO outreach programs, hiring and mentoring a team of 15.

Community Outreach Manager, Feb 2017 - Aug 2018

Researched and developed strategic partnerships with 6K blog websites, earning the role of top performer on the team.

MAKER MEDIA | San Francisco, CA | Oct 2015 - Dec 2016

E-Commerce Product Intern, Mar 2019 - Apr 2020

Oversaw new product development and marketing to revitalize e-commerce efforts. Managed copywriting, photography, and merchandising. Designed user-friendly product pages and email layouts.

SPANISHDICT.COM | Washington, D.C. | Jun 2015 - Sep 2015

Product Associate Intern, Mar 2019 - Apr 2020

Enhanced product development and design by executing UX research, user tests, interviews, and A/B tests. Identified key pain points and recommended data-driven solutions. Implemented design thinking methodologies to drive UX strategy and create human-centered solutions. Wrote and prioritized tickets for new features. Analyzed traffic and engagement metrics using Google Analytics and MixPanel.